Retail Audit service (RAS)Retail Audit Service (RAS) is a continuous monitoring of the sales of goods to consumers through the retail trade. Done on a sample of outlets representing the pre-defined universe of retail trade and projecting it, using statistical techniques to arrive at the estimates. Data collected on a regular basis gives information about a product's sales, share, distribution, and other retail information like stock and visibility.
Retail audit data helps companies in:
Strategic Planning
• Which new categories to enter in next few years?
• Which markets and channels will drive growth in the next few years?
Increasing brand share
• What are the price trends in the category?
• Which pack sizes and promotions are doing well?
Improving distribution health
• Are we in the right stores?
• How can we improve in-store performance?
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